TY  - BOOK
AU  - Dalrymple,Douglas J.
AU  - Parsons,Leonard J.
AU  - Jeannet,Jean-Pierre
TI  - Cases in marketing management
AV  - HF5415.13 D347C
PY  - 1992///
CY  - New York, N.Y.
PB  - Wiley
KW  - MARKETING
KW  - MANAGEMENT
KW  - CASES STUDIES
ER  -