Engel, James F. <br/><br/>
Promotional strategy : managing the marketing communications process 

 - 8th ed. 
 - Burr Ridge, Ill. :  Irwin,  1994 
 - 624 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>ADVERTISING<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415  / E533P 1994