TY  - BOOK
AU  - Foxall,Gordon
TI  - Consumers in context : the BPM research program
AV  - HF5415.32 F692C
PY  - 1996///
CY  - London
PB  - Routledge
KW  - CONSUMER BEHAVIOR
KW  - CONSUMERS' PREFERENCES
KW  - MARKETING RESEARCH
KW  - METHODOLOGY
ER  -