Davis, Joel J. <br/><br/>
Advertising research : theory and practice 

 - Upper Saddle River, N.J. :  Prentice Hall,  1997 
 - 695 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING--RESEARCH<br/>ADVERTISING--RESEARCH--UNITED STATES
<br/><br/><label>LC Class. No.: </label>HF5814  / D384A