Buzzell, Robert D. <br/><br/>
The PIMS principles : linking strategy to performance 

 - New York, N.Y. :  Free Press,  1987 
 - 322 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT<br/>STRATEGIC PLANNING
<br/><br/><label>LC Class. No.: </label>HF5415.13  / B899P