TY  - BOOK
AU  - Buzzell,Robert D.
AU  - Gale,Bradley T.
TI  - The PIMS principles : linking strategy to performance
AV  - HF5415.13 B899P
PY  - 1987///
CY  - New York, N.Y.
PB  - Free Press
KW  - MARKETING
KW  - MANAGEMENT
KW  - STRATEGIC PLANNING
ER  -