Baker, Michael J. <br/><br/>
Macmillan dictionary of marketing and advertising 

 - 3rd ed. 
 - Hampshire :  Macmillan Business,  1998 
 - 293 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--DICTIONARIES<br/>ADVERTISING--DICTIONARIES
<br/><br/><label>LC Class. No.: </label>HF5414  / M325 1998