Goetsch, Hal <br/><br/>
Developing, implementing, & managing an effective marketing plan 

 - Chicago, Ill. :  American Marketing Association,  1994 
 - 249 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--PLANNING<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / G637D