Shank, Matthew D. <br/><br/>
Sports marketing : a strategic perspective 

 - Upper Saddle River, N.J. :  Prentice Hall,  1999 
 - 553 
<br/><br/><label>ISBN: </label>0136218717 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SPORTS--UNITED STATES--MARKETING<br/>SPORTS--ECONOMIC ASPECTS--UNITED STATES
<br/><br/><label>LC Class. No.: </label>GV716  / S526S