Christopher, Martin <br/><br/>
Relationship marketing : bringing quality, customer service and marketing together 

 - Oxford :  Butterworth-Heinemann,  1994 
 - 204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>Customer Services<br/>QUALITY CONTROL
<br/><br/><label>LC Class. No.: </label>HF5415  / C474R