Caywood, Clarke L., ed. <br/><br/>
The handbook of strategic public relations & integrated communications 

 - New York, N.Y. :  McGraw-Hill,  1997 
 - 574 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PUBLIC RELATIONS<br/>Communication in management<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HM263  / H362