TY  - BOOK
AU  - Marwah,Raj
TI  - Buy this book! : understanding advertising and getting the most out of your advertising dollar
SN  - 0877572151
AV  - HF5823 M378B
PY  - 1991///
CY  - Chicago, Ill.
PB  - American Marketing Association
KW  - ADVERTISING
KW  - MARKETING
ER  -