TY  - BOOK
AU  - Parmerlee,David
TI  - AMA marketing toolbox : selecting the right products and services
AV  - HF5415.125 P375A
PY  - 1993///
CY  - Lincolnwood, Ill.
PB  - NTC Business
KW  - MARKETING
KW  - MANAGEMENT
KW  - DATA PROCESSING
KW  - PRODUCT MANAGEMENT
ER  -