David Shepard Associates <br/><br/>
The new direct marketing : how to implement a profit-driven database marketing strategy 

 - 2nd ed. 
 - Burr Ridge, Ill. :  Irwin,  1995 
 - 493 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DIRECT MARKETING--DATA PROCESSING<br/>DATABASE MARKETING<br/>DATABASE MANAGMENT<br/>DIRECT MARKETING--STATISTICAL METHODS
<br/><br/><label>LC Class. No.: </label>HF5415.126  / D384N 1995