TY - BOOK AU - Carroll,Raymond L. AU - Davis,Donald M. TI - Electronic media programming : strategies and decision making AV - PN1990.83 C377E PY - 1993/// CY - New York, N.Y. PB - McGraw-Hill KW - BROADCASTING KW - UNITED STATES KW - PLANNING KW - RADIO PROGRAMS KW - TELEVISION PROGRAMS ER -