McQuail, Denis <br/><br/>
McQuail's mass communication theory / 
Denis McQuail 
 - 4th ed. 
 - London :  Sage,  2001 
 - 542 p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0761965475 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MASS COMMUNICATION THEORY
<br/><br/><label>LC Class. No.: </label>P90  / M326M 2001