TY  - BOOK
AU  - Batey,Ian
TI  - Asian branding: a great way to fly 
SN  - 0130664669
AV  - HD69 .B7 B373A
PY  - 2002///
CY  - Singapore
PB  - Prentice Hall
KW  - BRAND NAME PRODUCTS
KW  - ASIA
KW  - MARKETING
KW  - MANAGEMENT
KW  - ADVERTISING
KW  - PRODUCT MANAGEMENT
N1  - Includes index
ER  -