TY - BOOK AU - Risch,Ernest H. TI - Retail merchandising T2 - Macmillan series in college marketing SN - 0675212774 AV - HF5429 R572R 1991 PY - 1991/// CY - New York, N. Y. PB - Macmillan Pub. Co. KW - RETAIL TRADE KW - MERCHANDISING N1 - Includes index ER -