TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - A preface to marketing management
T2  - Irwin series in marketing
SN  - 0256202818
AV  - HF5415.13 P473P 1997
PY  - 1997///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and indexes
ER  -