Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1996 
 - 890 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131257331 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH<br/>MARKETING RESEARCH--METHODOLOGY
<br/><br/><label>LC Class. No.: </label>HF5415.2  / M343M 1996