Kotler, Philip. <br/><br/>
Marketing :  an introduction / 
Philip Kotler, Gary Armstrong 
 - 3rd ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1993 
 - 632 p. :  col. maps, col. ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0135545935 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / K674M 1993