Cheverton, Peter <br/><br/>
How come your brand isn't working hard enough? :  the essential guide to brand management / 
Peter Cheverton 
 - London :  Kogan Page,  2002 
 - 180 p. :  ill. 
 - If you're so brilliant .
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0749437286 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS<br/>PRODUCT MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / C438H