Lovelock, Christopher H. <br/><br/>
Principles of service marketing and management / 
Christopher Lovelock, Lauren Wright 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2002 
 - 436 p. :  ill. (some col.) 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130404675 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE INDUSTRIES--MARKETING--UNITED STATES<br/>SERVICE INDUSTRIES--MANAGEMENT--UNITED STATES
<br/><br/><label>LC Class. No.: </label>HD9981.5  / L683P 2002