Managing cultural differences : strategies for competitive advantage /
Lisa Hoecklin
- Harlow : Financial Time Prentice Hall, c1995
- 158 p. : ill.
- The EIU series .
Includes bibliographical references and index
0201427702
INTERNATIONAL BUSINESS ENTERPRISES--MANAGEMENT--SOCIAL ASPECTS COMPETITION, INTERNATIONAL--SOCIAL ASPECTS--CASE STUDIES INTERCULTURAL COMMUNICATION--CASE STUDIES