Wimmer, Roger D. <br/><br/>
Mass media research :  an introduction / 
Roger D. Wimmer, Joseph R. Dominick 
 - 7th ed. 
 - Australia :  Thomson/Wadsworth,  c2003 
 - 488 p. :  ill. 
 - Wadsworth series in mass communication and journalism .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0534562744 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MASS MEDIA--RESEARCH
<br/><br/><label>LC Class. No.: </label>P91.3  / W555M 2003