Ketchum, David <br/><br/>
Big M, little m marketing :  new strategies for a new Asia / 
David Ketchum 
 - Singapore :  Wiley,  c2003 
 - 220 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471479233 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--ASIA
<br/><br/><label>LC Class. No.: </label>HF5415.12 .A78  / K472B