Lane, W. Ronald <br/><br/>
Advertising :  a framework / 
W. Ronald Lane, J. Thomas Russell 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2001 
 - 378 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130852201 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF5821  / L363A