TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 0131105833
AV  - HD69 .B7 K444S 2003
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - BRAND NAME PRODUCTS
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -