TY  - BOOK
AU  - Nilson,Torsten H.
TI  - Customize the brand : make it more desirable-and profitable
SN  - 0470848227
AV  - HD69 .B7 N547C
PY  - 2003///
CY  - Chichester
PB  - Wiley
KW  - BRAND NAME PRODUCTS
KW  - TRADEMARKS
N1  - Includes index
ER  -