TY  - BOOK
AU  - Gilligan,Colin
AU  - Wilson,Richard Malcolm Sano
TI  - Strategic marketing planning
SN  - 0750622466
AV  - HF5415.13 G544S
PY  - 2003///
CY  - Amsterdam
PB  - Butterworth-Heinemann
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -