Seitel, Fraser P. <br/><br/>
The practice of public relations / 
Fraser P. Seitel 
 - 8th ed. 
 - Upper Saddle River, N.J. :  Prentice-Hall,  c2001 
 - 534 p. :  ill. (some col.) 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130276790 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PUBLIC RELATIONS--UNITED STATES
<br/><br/><label>LC Class. No.: </label>HM263  / S447P 2001