Etzel, Michael J. <br/><br/>
Marketing / 
Michael J. Etzel, Bruce J. Walker, William J. Stanton 
 - 13th ed. , international ed. 
 - Boston, Mass. :  McGraw Hill/Irwin,  2004 
 - 650 p. :  col. ill. +  1 CD-ROM 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071214550 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / E893M 2004