Allen, Kathleen R. <br/><br/>
Bringing new technology to market / 
Kathleen R. Allen 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2003 
 - 367 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130933732 
<br/><br/><label>Subjects--Topical Terms: </label><br/>HIGH TECHNOLOGY--MARKETING<br/>HIGH TECHNOLOGY INDUSTRIES
<br/><br/><label>LC Class. No.: </label>HF5415  / A443B