TY  - BOOK
AU  - McDonald,Malcolm
TI  - Marketing plans: how to prepare them, how to use them 
SN  - 0750656255
AV  - HF5415.13 M322M 2003
PY  - 2003///
CY  - Amsterdam
PB  - Butterworth-Heinemann
KW  - MARKETING
KW  - PLANNING
KW  - MANAGEMENT
N1  - Includes index
ER  -