TY  - BOOK
AU  - Morrison,Margaret A.
TI  - Using qualitative research in advertising: strategies, techniques, and applications 
SN  - 0761923837
AV  - HF5814 U846
PY  - 2002///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - ADVERTISING
KW  - RESEARCH
KW  - MARKET RESEARCH
KW  - METHODOLOGY
KW  - QUALITATIVE RESEARCH
N1  - Includes bibliographical references and index
ER  -