Rosenthal, David <br/><br/>
Cases in strategic marketing / 
David Rosenthal, Lew G. Brown 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2000 
 - 610 p. 
<br/><br/><label>ISBN: </label>0130863599 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--DECISION MAKING--CASE STUDIES<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF5415.135  / R673C