TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems: cases and comments 
SN  - 0131230301
AV  - HF5415.135 K474S 2004
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - MARKETING
KW  - DECISION MAKING
KW  - CASE STUDIES
KW  - MANAGEMENT
KW  - CASE STIDIES
N1  - Includes bibliographical references and indexes
ER  -