Kotler, Philip. <br/><br/>
Lateral marketing :  new techniques for finding breakthrough ideas / 
Philip Kotler, Fernando Trias de Bes 
 - Hoboken, N.J. :  Wiley,  c2003 
 - 206 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471455164 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / K674L