Kotler, Philip. <br/><br/>
Ten deadly marketing sins :  signs and solutions / 
Philip Kotler 
 - Hoboken, N.J. :  Wiley,  c2004 
 - 152 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471650226 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / K674T