TY  - BOOK
AU  - Kotler,Philip
TI  - Ten deadly marketing sins: signs and solutions 
SN  - 0471650226
AV  - HF5415.13 K674T
PY  - 2004///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -