TY  - BOOK
AU  - Arnould,Eric J.
AU  - Price,Linda
AU  - Zinkhan,George Martin
TI  - Consumers
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0071214267
AV  - HF5415.32 A766C 2004
PY  - 2004///
CY  - Boston, Mass.
PB  - McGraw Hill Irwin
KW  - CONSUMER BEHAVIOR
KW  - UNITED STATES
N1  - Includes bibliographical references and indexes
ER  -