Rayport, Jeffrey F. <br/><br/>
Cases in e-Commerce / 
Jeffrey F. Rayport, Bernard J. Jaworski 
 - Boston, Mass. :  McGraw-Hill/Irwin marketspaceU,  c2002 
 - 631 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072500956 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ELECTRONIC COMMERCE--CASE STUDIES<br/>INTERNET MARKETING--CASE STUDIES<br/>INTERNET ADVERTISING--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF5548.32  / R396C