Marketing management :  a strategic decision-making approach / 
John W. Mullins ... [et al.] 
 - 5th ed. , international ed. 
 - Boston, Mass. :  McGraw-Hill Irwin,  c2005 
 - 520 p. :  ill. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Rev. ed. of: Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.] 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071111697 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / M374 2005