Johnson, Lisa 1967- Don't think pink : what really makes women buy and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned - New York, N.Y. : AMACOM, c2004 - 230 p. Includes bibliographical references and index ISBN: 081440815X Subjects--Topical Terms: WOMEN CONSUMERSMARKETING LC Class. No.: HC79 .C6 / J636D