Chandler, Jon <br/><br/>
Developing brands with qualitative market research / 
Jon Chandler and Mike Owen 
 - London :  Sage,  2002 
 - 140 p. :  ill. 
 - Qualitative market research : principle and practice ;  5 .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0761972722 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH<br/>QUALITATIVE RESEARCH<br/>INTERVIEWING IN MARKETING RESEARCH<br/>BUSINESS NAMES<br/>ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF5415.2  / C426D