DeFleur, Melvin L. <br/><br/>
Understanding mass communication :  a liberal arts perspective / 
Melvin L. DeFleur, Everette E. Dennis 
 - 7th ed. 
 - Boston, Mass. :  Houghton Mifflin,  c2002 
 - 504 p. :  ill. (some col.) 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0618128573 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MASS MEDIA<br/>COMMUNICATION
<br/><br/><label>LC Class. No.: </label>P90  / D434U 2002