TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing insights from A to Z: 80 concepts every manager needs to know 
SN  - 0471268674
AV  - HF5415 K674M
PY  - 2003///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -