Corporate cultures and global brands / 
edited by Albrecht Rothacher 
 - Hackensack, N.J. :  World Scientific,  c2004 
 - 269 p. 
<br/><br/> "All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9812388567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS--MANAGEMENT--CONGRESSES<br/>BRAND NAME PRODUCTS--MARKETING--CONGRESSES<br/>CORPORATE CULTURE--CONGRESSES<br/>CORPORATE IMAGE--CONGRESSES<br/>COMPETITION, INTERNATIONAL--CONGRESSES
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / C676