TY - BOOK AU - Johnston,Mark W. AU - Marshall,Greg W. AU - Churchill,Gilbert A.. AU - Ford,Neil M.. AU - Walker,Orville C.. TI - Churchill/Ford/Walker's Sales force management T2 - McGraw-Hill/Irwin series in marketing SN - 0071116052 AV - HF5438.4 J636C 2006 PY - 2006/// CY - Boston, Mass. PB - McGraw-Hill/Irwin KW - SALES MANAGEMENT N1 - Includes bibliographical references and indexes ER -