O'Guinn, Thomas C. <br/><br/>
Advertising and integrated brand promotion / 
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik 
 - 4th ed. , international student ed. 
 - Australia :  Thomson/South-Western,  c2006 
 - 781 p. :  col. ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>032431132X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>ADVERTISING MEDIA PLANNING
<br/><br/><label>LC Class. No.: </label>HF5821  / O384A 2006